Now that you have established the cost prices of your menu items and are happy that your selling prices are sufficient to cover your overheads and leave a reasonable profit for yourself, you will need to layout your menu correctly to ensure that you "force" customers into ordering the meals you want them to order! Of course, this is merely a subliminal suggestive selling trick and the customer won't even know whats happening...but you will!
Research has proven that when we open a newspaper, book or menu, our eyes are naturally drawn to certain parts of the page. Don't believe me? then, try this trick: Get a newspaper and open it up; the first place that your eyes are drawn to, put your finger on it. Click here to download our Eye Scanning Patterns chart which will show you exactly how the vast majority of the population read one-fold, two-fold and three-fold menus and consequently, where the eyes are naturally drawn to.
With this in mind, you are now armed with sufficient knowledge to layout your menu according to what items you want your customers to see first. Of course it's the highest margin items that we worked out on the recipe cards that you want seen first, because most people will make their choice within seconds.
The Complete Training Manual CD 25 Manuals created in Microsoft Word format make
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Manual contains complete training info as well as a Certificate of
Completion for each trained staff member
Basic Food Hygiene - Certified Course - CD Legislation requires all staff who handle food on a day to day basis in their job to be trained to level 1, Basic Food Hygiene. Use this certified course to train your staff and offer unlimited use through easy learning modules
HACCP & Food Management Training CD This helpful CD gives you the information and tracking documentation to meet legislative needs in easy to follow modules
Induction Training for Beverage Service Staff - CD Bring your new recruits into the work place with this fabulous training system and allow beverage service staff achieve competency quickly and enjoyably
Customer Service Training CD Ideal for your whole team or individual learning. Included in each of the ten fantastic sessions are Information and Guidance, Tips and techniques to implement and more
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Now that you have established the cost prices of your menu items and are happy that your selling prices are sufficient to cover your overheads and leave a reasonable profit for yourself, you will need to layout your menu correctly to ensure that you "force" customers into ordering the meals you want them to order! Of course, this is merely a subliminal suggestive selling trick and the customer won't even know whats happening...but you will!
