and start communicating with your customers. Stand out from your competitors by thinking outside the box.
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No amount of slick advertising, image campaigns or PR will make-up for an average product or for people who don’t care about what they do. Where has customer service gone? Michael Chaffin looks at this issue.
The marketing plan should be the blueprint for all the activities of the company for the year ahead. By concentrating on the most productive areas you will also achieve an increase in profits!
A company’s Business plan should involve all areas of the company including manufacturing or operations, finance, personnel, information, technology, premises/property.
At its simplist, there are 3 fundamental questions to a marketing plan:- Where are we now? Where are we going? How are we going to get there?
The most important starting point is to carry out a review of “Where are we now?” This is popularly known as the SWOT Analysis: Strengths, Weaknesses, Opportunities and Threats.
Bring Back Our Irish Hospitality Welcome
There is widespread discussion on the airwaves and in print that the Irish hospitality industry has lost its friendly welcoming image. Marc Thornton of DTA Marketing asks, "Have we lost it?"
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What
a 12 year old can teach us about running a bar
