Posted: October 2 2009

The C&C Group’s takeover of the Tennents brands and associated assets as well as other assets in Scotland, Northern Ireland and RoI from InBev UK Limited, InBev Ireland Limited and Brandbrew SA, has been finalised for €197 million (£180 million) following clearance from the Competition Authority recently.

As part of the proposed transaction, both parties will also enter into a 20-year distribution agreement in respect of the exclusive supply by the C&C Group of certain other beer brands of the ABInBev group  such as Stella Artois and Beck’s in RoI.

The C&C Group is a public limited company incorporated in Ireland.  Under the Bulmers brand, the Group manufactures, markets and supplies cider in the State.

The business being acquired manufactures, supplies and sells beer products in Scotland and Northern Ireland.

The Competition Authority had formed the view that the proposed acquisition doesn’t raise competition concerns in any markets for goods or services in the State and that transaction could  proceed. A public version of the full text of the reasons for the Authority’s decision will be published on the Authority’s website (www.tca.ie) no later than 16th November 2009 after allowing the parties the opportunity to request that confidential information be removed from the published version, stated the CA recently.