| Bulmers unveils new ad campaign |
Posted: June 21st 2006
 In keeping with its successful seasonal approach to advertising its product, Bulmers Ltd has launched a new 'Summer' advertising campaign, the second in the 'Seasons II' series.
Maurice Breen, Marketing Director, Bulmers Ltd, explained, “Seasons has become inextricably linked to the Bulmers brand and is proving to be one of our most successful campaigns. The new film captures the essence of the Bulmers brand, merging the fresh natural images of the orchard with the refreshment of Bulmers Original Cider”.
With the strapline “Put Everything on Ice”, the ad portrays lazy summer evenings in the orchard and at a waterside pub in order to highlight the on-trade side of sales.
The soundtrack for the new ad is 'Sunshine Superman' by Donovan and the creative was devised by Young Euro RSCG. The new campaign will run throughout June and July across all television stations and outdoor formats.
Drinks Industry Ireland |
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