Posted: December 10 2007

Just recently, in the US and Europe, some restaurants have stopped serving plain bottled water. Instead, they are serving a more retro drink, tap water, says market analyst Mintel in its Global New Products Database (GNPD report. 

“We predict that 2008 will be the beginning of a significant backlash against plain bottled water as consumers become more aware of the environmental impact of bottling and shipping water from remote locations to their local supermarket,” states Mintel, “We are likely to see companies launching more functional waters such as those with added vitamins and calcium, while consumers will go back to the tap, if all they want to do is quench their thirst.”

Mintel’s GNPD monitors worldwide product innovation in consumer packaged goods markets.